Project Information
Clients:
Srinidhi
Category
Branding
Date
October 30, 2023
The Challenge
Srinidhi has been a household name in Shimoga, Karnataka for decades—trusted, loved, and deeply rooted in the community. When they reached out, their aim was clear: refresh the brand with a modern edge while preserving the emotional bond built over generations. The biggest task? Redesigning the logo in a way that felt new but still familiar to their loyal customers.
Our Approach
We began by diving into the emotional value and cultural familiarity tied to their original identity. Through careful exploration, we created a refreshed logo that kept the soul of the old design, but with sharper lines, better readability, and a versatile structure suited for both digital and print. We followed this with detailed brand guidelines—fonts, colors, usage rules—and extended the new identity to stationery, in-store branding ideas, and a short social media activation to set the stage for the relaunch.
What We Delivered
A refreshed legacy logo with a modern polish
Brand guideline document for consistency across use
Redesigned stationery including cards, letterheads, envelopes
Retail branding ideas aligned with the new identity
Social media setup and creative rollout support
The relaunch struck the perfect balance of old and new—keeping the heart of the brand intact while giving it a fresh look for the next chapter.
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John Doe
Designer
Project Information
Client
Srinidhi
Service Provided
Logo redesign, Branding, Stationery, In-store Branding, Social Media
Industry
Retail
Duration
2 months, Ongoing
Location
Shimoga, Karnataka
Goal
Refresh brand without losing legacy appeal
