There are so many good Designing and marketing agencies in Thane, Mumbai and around the country. And SME/ MSME business owners or entrepreneurs often find it difficult to choose the right agency to work with. They end up considering the cost as prime factor to design the right agency for their business.

In this article, I will focusing on 3 clarities that any business owner needs to have while selecting the right agency for their business.

1. The Comparison: Why Your Setup Matters
2. The “Right Design” Rule: Speaking Your Customer’s Language
3. The Orrigem Factor

• The Comparison: Why Your Setup Matters

The DIY Trap: Why Founders Shouldn’t Be Their Own Marketing Team

While you focusing on your main business whether its, health & wellness, organic products/services, Hospitality or any other sector, you as a founder/owner try and execute design and marketing activities all by yourself.

Now why this is not a right strategy? Business is about people working together to build something for people. It requires different minds working on different activities in sync to produce something invaluable. Now, you may argue what if, one person has all the abilities? It’s possible. Think about the outcome and the speed in which you could grow when you have multiple hands and supporting minds, your journey would be faster, smoother and exciting at the same time.

The Role of AI: Tool or Strategy?

In today’s age, some people may argue saying, we can use AI. Yes, we can use AI and in-fact we must use AI. Think read/watch about long term challenges of using AI in business from experts. I will definitely cover this subject in detail soon through new article. We need people not just to for professional reasons but also for practical and personal reasons. 

Freelancers vs. Agencies: Investing in ROI, Not Just Assets

How about working with freelancers? Good Idea. They have less over heads and works best when you have limited budget. Having said that, we need to understand, one of the most important investments in business is marketing and sales. We may spend lakhs of rupees on infrastructure or few fixed assets and when it comes to the actual ROI, we must know it’s not the infrastructure that will bring business it’s your investment on marketing and sales that will ensure study business flow. Moreover, when you work with freelancers, it’s impossible for them to have knowledge of market and every single domain. Therefore, they may not be able to navigate through the challenges of delivering what is right for your business.

The Power of Collective Minds: Why Speed Requires a Team

What happens when you work with agencies? Agency has people with different skill sets and they work hands in gloves with each other to produce something bespoke for your business. Now here you may find the cost slightly more than freelancers but, agencies comes with reliability with their physical office address along with digital touch points like website and social media accounts. They not only save your time, but you could expect things to be completed with your time frame. Different minds working together with discussion and debate to ensure just one thing, that you get the right output and the desired result.

• The “Right Design” Rule: Speaking Your Customer’s Language

Speaking Your Audience’s Language

If you could think, answer this one simple question to yourself. What is a good design? If you are not from design background you may have your own clarity, which you try and explain yourself. Once you complete answering yourself, next question is, what if that good design won’t get you desired output/result? Design looks great, it’s clean, nice, feels wow but you finding it difficult to connect with your audience. And you realise there is nothing called as good design or bad design, it’s all about having right design that could do the job for you.

Communication Over Decoration

If you planning to develop a brand for common people, you cannot make it look premium and when you develop something for premium audience, you cannot make it look average. And this applies to everything related to your brand communication. For logo, packaging, profile, instore branding, website or social media. So, a good agency can help you to communicate with your audience in their language.

The Orrigem Factor

From MNCs to MSMEs: A Decades-Long Journey of Strategic Design

Now let’s understand why you must consider working with Orrigem for your designing and marketing needs? To start with Orrigem was founded by a person with experience of working in an agency with wide range of clientele. During this period he worked with brand managers and from different walks of life ensuring how to develop communication between their product/service and the niche audience. And when he started his business, he got the opportunity to explore his experience and knowledge with entrepreneurs with complete knowledge about their own business domain. The team he developed has become self-sufficient in their expertise to work with other team members to deliver a unique design and marketing strategies to ensure your business growth.

Why Experience is the Best Communication Tool

Started in 2009, Orrigem has come a long way working with MNC’s like Vodafone Idea & Crompton, MSME’s like Spicy Mango – Home stays, Paddie’s, Manthan Bharath, Dr. Namita Jain, Companies like Bombay City Eye Hospital and Research Center, Jamnalal Bajaj and also NGO’s like maFoundation, TATA medical Center, Kshamataand more.

Here is a summary of the blog for a quick recall, However big or small always get your work done from agencies. Never expect a good design and instead ask for right design and right strategy.

Today, I want us to understand what is the real challenge in growing your organic product brand. We all talk about right sourcing of the raw materials, good quality, right proportions, lab test everything but still when we get into the market with so called one of the best organic product that we have, we often realise it’s more than what we thought so far will get the business for us. And I want you to pay a close attention to understand the game of selling organic products. In last 15 years of my leading Orrigem, a design and Marketing agency from Mumbai, I have learnt few things about the organic product market, and I am sharing my experience with you as a compilation of my studies and experiences of talking to best of the minds from this industry. And yes, I am not writing this blog for those who has established businesses.. this blog is for those who started their business in organic product sector in last 2-5 years or wants to start.

Branding and Digital Marketing Strategic Growth for Organic Product Brands

Let’s start with understanding the organic market, in 2025 it stands at approximately $317 billion as per study in organized sector and does not include home base businesses. It’s estimated to be growing at 13.6% in 2026 and in India it will be growing at the aggressive speed of 20%. Which means opportunity is not a challenge. Then why are we not able to sell and scale our business the way we expect.

It’s not about first mover, surprisingly it’s not even about best quality…People wants to know why they should buy from you when there are so many players in the market. Yes, once the product is sold, it will also be about the quality. People wants to trust you based on what story you tell them and how you tell them which brings us to a clarity that, it’s all about your brand story and the presentation which will ensure the success or bankruptcy of your Organic Product business.

Now the first question that comes to my mind is, how to tell my brand story before people buy my product? To understand this, first you need to list out the brand touch points. Touchpoints are those areas where your business has influence, it could be from the place where you source the product, logistics, operation locality, people involved in your business, your friends & family, the way you package your product, the printer, the vendor, communication materials, digital platforms everything including yourself could be explored to leverage and tell your brand story. And that’s how you create an environment to attract the right people into it and sell them. Once you list out the possible touch points, it’s time for creating a compelling story that people could connect with and get ready for the next step. Orrigem has helped many brands to create the brand story and the way we do it is, by interviewing the business owner/co-founders about who he is, how he came up with the tought of selling that particular product or service, what are his values, virtues and more and that is how, we are able to become one of the best branding and designing agency in Mumbai and best marketing agency for organic products in thane as well.

Once you have the brand story and all the touch points listed, it’s time to understand about how to leverage each touch point to make the best use of it for marketing. And this is where we can work with you in hand in gloves and prepare the right strategy and provide our services which are actionable in nature. Let’s understand this with an example, let’s say your office itself is a touch point. People often visit your office and you want to communicate your brand to them without making them read your long story. What you can do is, choose the right door bell, choose a signature music which will be played inside the office in background, choose a fragrance that will help people to recall your brand everytime they visit, give them something to taste which will always be same.. so on and so forth. Basically create an experience that people will never be able t forget your brand even if they try to. Like wise, your packaging designs, type of illustrations or photographs that you use, your online presence, communication everything must be aligned in one straight line that leads to your brand story and make people connect with you. This connect will ensure the sales. Yes, we can help with digital marketing services to promote you business but that comes later. First you need to establish the brand in your mind and surroundings which will help in digital platforms and physical platforms.

Physical platforms could be like, hosting a small workshop with some experts from the organic/ayurvedic industry, seminars, Free consultation activities through small booths, developing unique dispensers to be kept at retail stores and taking it a step further to launch franchise model of your business etc.

Before I end this blog, I would say never compromise on 2 things. One is right packaging and right website. Everything else could be aligned to the way you design these 2 things. As you you could understand these are the 2 most important aspects to connect with your customer online offline. I hope you found some value through this blog, if you have any specific question about any particular topic related to your sales and marketing, be rest assured that we got your back and we are always there to understand your need and customize our help for you.