Stop Choosing the Cheapest Agency: 3 Realities Every SME Owner Must Know

There are so many good Designing and marketing agencies in Thane, Mumbai and around the country. And SME/ MSME business owners or entrepreneurs often find it difficult to choose the right agency to work with. They end up considering the cost as prime factor to design the right agency for their business.

In this article, I will focusing on 3 clarities that any business owner needs to have while selecting the right agency for their business.

1. The Comparison: Why Your Setup Matters
2. The “Right Design” Rule: Speaking Your Customer’s Language
3. The Orrigem Factor

• The Comparison: Why Your Setup Matters

The DIY Trap: Why Founders Shouldn’t Be Their Own Marketing Team

While you focusing on your main business whether its, health & wellness, organic products/services, Hospitality or any other sector, you as a founder/owner try and execute design and marketing activities all by yourself.

Now why this is not a right strategy? Business is about people working together to build something for people. It requires different minds working on different activities in sync to produce something invaluable. Now, you may argue what if, one person has all the abilities? It’s possible. Think about the outcome and the speed in which you could grow when you have multiple hands and supporting minds, your journey would be faster, smoother and exciting at the same time.

The Role of AI: Tool or Strategy?

In today’s age, some people may argue saying, we can use AI. Yes, we can use AI and in-fact we must use AI. Think read/watch about long term challenges of using AI in business from experts. I will definitely cover this subject in detail soon through new article. We need people not just to for professional reasons but also for practical and personal reasons. 

Freelancers vs. Agencies: Investing in ROI, Not Just Assets

How about working with freelancers? Good Idea. They have less over heads and works best when you have limited budget. Having said that, we need to understand, one of the most important investments in business is marketing and sales. We may spend lakhs of rupees on infrastructure or few fixed assets and when it comes to the actual ROI, we must know it’s not the infrastructure that will bring business it’s your investment on marketing and sales that will ensure study business flow. Moreover, when you work with freelancers, it’s impossible for them to have knowledge of market and every single domain. Therefore, they may not be able to navigate through the challenges of delivering what is right for your business.

The Power of Collective Minds: Why Speed Requires a Team

What happens when you work with agencies? Agency has people with different skill sets and they work hands in gloves with each other to produce something bespoke for your business. Now here you may find the cost slightly more than freelancers but, agencies comes with reliability with their physical office address along with digital touch points like website and social media accounts. They not only save your time, but you could expect things to be completed with your time frame. Different minds working together with discussion and debate to ensure just one thing, that you get the right output and the desired result.

• The “Right Design” Rule: Speaking Your Customer’s Language

Speaking Your Audience’s Language

If you could think, answer this one simple question to yourself. What is a good design? If you are not from design background you may have your own clarity, which you try and explain yourself. Once you complete answering yourself, next question is, what if that good design won’t get you desired output/result? Design looks great, it’s clean, nice, feels wow but you finding it difficult to connect with your audience. And you realise there is nothing called as good design or bad design, it’s all about having right design that could do the job for you.

Communication Over Decoration

If you planning to develop a brand for common people, you cannot make it look premium and when you develop something for premium audience, you cannot make it look average. And this applies to everything related to your brand communication. For logo, packaging, profile, instore branding, website or social media. So, a good agency can help you to communicate with your audience in their language.

The Orrigem Factor

From MNCs to MSMEs: A Decades-Long Journey of Strategic Design

Now let’s understand why you must consider working with Orrigem for your designing and marketing needs? To start with Orrigem was founded by a person with experience of working in an agency with wide range of clientele. During this period he worked with brand managers and from different walks of life ensuring how to develop communication between their product/service and the niche audience. And when he started his business, he got the opportunity to explore his experience and knowledge with entrepreneurs with complete knowledge about their own business domain. The team he developed has become self-sufficient in their expertise to work with other team members to deliver a unique design and marketing strategies to ensure your business growth.

Why Experience is the Best Communication Tool

Started in 2009, Orrigem has come a long way working with MNC’s like Vodafone Idea & Crompton, MSME’s like Spicy Mango – Home stays, Paddie’s, Manthan Bharath, Dr. Namita Jain, Companies like Bombay City Eye Hospital and Research Center, Jamnalal Bajaj and also NGO’s like maFoundation, TATA medical Center, Kshamataand more.

Here is a summary of the blog for a quick recall, However big or small always get your work done from agencies. Never expect a good design and instead ask for right design and right strategy.