Organic Products – Branding and Digital Marketing

Today, I want us to understand what is the real challenge in growing your organic product brand. We all talk about right sourcing of the raw materials, good quality, right proportions, lab test everything but still when we get into the market with so called one of the best organic product that we have, we often realise it’s more than what we thought so far will get the business for us. And I want you to pay a close attention to understand the game of selling organic products. In last 15 years of my leading Orrigem, a design and Marketing agency from Mumbai, I have learnt few things about the organic product market, and I am sharing my experience with you as a compilation of my studies and experiences of talking to best of the minds from this industry. And yes, I am not writing this blog for those who has established businesses.. this blog is for those who started their business in organic product sector in last 2-5 years or wants to start.

Branding and Digital Marketing Strategic Growth for Organic Product Brands

Let’s start with understanding the organic market, in 2025 it stands at approximately $317 billion as per study in organized sector and does not include home base businesses. It’s estimated to be growing at 13.6% in 2026 and in India it will be growing at the aggressive speed of 20%. Which means opportunity is not a challenge. Then why are we not able to sell and scale our business the way we expect.

It’s not about first mover, surprisingly it’s not even about best quality…People wants to know why they should buy from you when there are so many players in the market. Yes, once the product is sold, it will also be about the quality. People wants to trust you based on what story you tell them and how you tell them which brings us to a clarity that, it’s all about your brand story and the presentation which will ensure the success or bankruptcy of your Organic Product business.

Now the first question that comes to my mind is, how to tell my brand story before people buy my product? To understand this, first you need to list out the brand touch points. Touchpoints are those areas where your business has influence, it could be from the place where you source the product, logistics, operation locality, people involved in your business, your friends & family, the way you package your product, the printer, the vendor, communication materials, digital platforms everything including yourself could be explored to leverage and tell your brand story. And that’s how you create an environment to attract the right people into it and sell them. Once you list out the possible touch points, it’s time for creating a compelling story that people could connect with and get ready for the next step. Orrigem has helped many brands to create the brand story and the way we do it is, by interviewing the business owner/co-founders about who he is, how he came up with the tought of selling that particular product or service, what are his values, virtues and more and that is how, we are able to become one of the best branding and designing agency in Mumbai and best marketing agency for organic products in thane as well.

Once you have the brand story and all the touch points listed, it’s time to understand about how to leverage each touch point to make the best use of it for marketing. And this is where we can work with you in hand in gloves and prepare the right strategy and provide our services which are actionable in nature. Let’s understand this with an example, let’s say your office itself is a touch point. People often visit your office and you want to communicate your brand to them without making them read your long story. What you can do is, choose the right door bell, choose a signature music which will be played inside the office in background, choose a fragrance that will help people to recall your brand everytime they visit, give them something to taste which will always be same.. so on and so forth. Basically create an experience that people will never be able t forget your brand even if they try to. Like wise, your packaging designs, type of illustrations or photographs that you use, your online presence, communication everything must be aligned in one straight line that leads to your brand story and make people connect with you. This connect will ensure the sales. Yes, we can help with digital marketing services to promote you business but that comes later. First you need to establish the brand in your mind and surroundings which will help in digital platforms and physical platforms.

Physical platforms could be like, hosting a small workshop with some experts from the organic/ayurvedic industry, seminars, Free consultation activities through small booths, developing unique dispensers to be kept at retail stores and taking it a step further to launch franchise model of your business etc.

Before I end this blog, I would say never compromise on 2 things. One is right packaging and right website. Everything else could be aligned to the way you design these 2 things. As you you could understand these are the 2 most important aspects to connect with your customer online offline. I hope you found some value through this blog, if you have any specific question about any particular topic related to your sales and marketing, be rest assured that we got your back and we are always there to understand your need and customize our help for you.