Project Information
Clients:
Rupal Bagrecha
Category
Logo design, Brand Collateral
Date
October 30, 2023
The Challenge
Roostiere was more than just another cloud kitchen—it was a bold new entry in Thane’s food scene with a big vision. The founder didn’t just want to serve great food; he wanted to launch a brand that left a mark. The challenge? Build a powerful brand identity from scratch that connected with a young, urban audience and cut through the noise.
Our Approach
We dug deep into what Roostiere stood for—flavor-packed, fearless, and youthful. This led to a vibrant visual identity and a tone that echoed confidence. From the logo to menu designs and marketing posters, everything was built to reflect their personality. At the same time, we developed a high-speed, responsive website and laid the groundwork for SEO and social media to ensure visibility from day one.
What We Delivered
Bold, distinctive logo and brand identity
Branded stationery: letterheads, business cards, and more
Eye-catching menu design, posters, and a selfie point to drive local buzz
Fully responsive website tailored to their aesthetic
SEO fundamentals for discoverability
Social media setup with aligned content tone
Roostiere didn’t just open a kitchen—they launched a brand that people remember.
Project Informationn
Client
Roostiere
Service Provided
Branding, Logo, Stationery, Website, SEO, Social Media
Industry
F&B / Cloud Kitchen
Duration
2 months
Location
Thane, Maharashtra
Goal
Build a strong, youthful brand from scratch for a new cloud kitchen venture
