Targeting a specific audience is no longer enough; knowing the customer journey and meeting them with the right website content (and design) will not only boost website visits but engagement rates & conversions. Once you give an experienced website developer a shareworthy content, they will have no problem creating an interactive design just for your brand.

This is one such story of Orrigem with renowned photographer Himanshuu Chandrakant Sheth based in the Mumbai, India. With a Love for photographing the great outdoors – nature, wildlife, people, cultures and spaces the client wanted orrigem to build a mesmerizing website. Client’s main focus was to provide users to explore more of our beautiful planet with Photosafaris lined up for Turkey, Kamchatka, Egypt, Papua New Guinea, just to name a few. The Client also wanted to highlight the tailor-made photographic safari that they had crafted according to the client specific requests and requirements

The client intended to build an informative website, where an enthusiast could access details about different safaris other related information. The website had some core static content, however most of the content was to be generated and updated by the website administrator. The administrator could enter various safaris, pictures, text etc.
The client’s specific requirement for developing the website included:

• Separate web pages for all safaris with detailed information
• A clear UI and UX design
• Image gallery
• Responsive Customize feedback form
• Backend Login Credentials for content editing
• Easy search navigation
• Website

Our Approach

Photosafari needed a complete overhaul of their web presence. Being the fun, energetic, youthful place that Photosafari is, we used those elements in their new site design. Adding interactive features to this site was important so users could fully explore Photosafari before deciding to visit. Each featured area of Photosafari was also expanded upon in the site to really engage the user.


• Discovery
The Discovery phase included research, feedback from the client and garnering all that we can before anything else.
• Design
After our initial Discovery and Research phase, we were ready to begin designing the project. We took all that we’ve gathered and assemble it into something that was creative, coherent and magical!
• Development
The Development process of your project varies from interactive or print, but the means to get to this step are somewhat similar. We worked on the project until it’s finished, approved and launched.

The work

Website designers who understood and embraced the brand were assembled. They incorporated a company’s interactive social media content, ensuring that visitors have easy access to the latest interactive content, no matter where it is.

The designers were given access to the most valuable conversion data; the device, the landing pages, the referring websites and ads, etc. The more customer data, the better. Conversion data were combine with customer journey data to show the designer where the repeat customers will go next, help them design a message architecture, and step back and watch the design flow.

Interactive invitations, aka the call to action, are the brick and mortar of your website. We blended this with the website to give it a strong foundations.


Photosafari was developed using a responsive and easily navigable website using WordPress for Content Management and front-end. The key reasons to use WordPress to develop the website included:

• Lightweight with intuitive interface
• Ready to use plug-in for extended functionalities
• Cost effective, and in line with the client’s budget

Orrigem designers were extremely approachable and attentive when designing my website. With Orrigem designers actively listening to the concerns and marketing objectives, and developed a professional, distinguished website that showcased the clients personality and experience in a unique way .A interactive website with a world wide reorganization was created and at same time helped the client to get more follower base.