Paddy’s Unisex Salon
The instant anyone sees your logo, they should know who you are and what they can expect from your establishment and staff. What’s the personality of your Brand? Is it peaceful and relaxing? Lively and energetic? Matching your design to the mood of your business is essential when it comes to attracting your target clientele.
The colors you choose to represent your brand will have a psychological impact on potential customers. Soft hues and saturations denote a calm, relaxing environment while shades of red tell a client to expect a high-energy setting. If you want customers to immediately get a sense of the types of services you offer, you can begin to hint at your specialties through color. Gold suggests luxury, and earth tones are obviously associated with nature. Whichever colors you ultimately decide on, make sure they help communicate your brand’s story
Prefer a wordmark? There’s still plenty of room for creative expression with text-based designs. Script or cursive fonts can be delicate and relaxing, and they have warmth to them that’s suited for businesses focused on health, wellness and stress relief. Even a common font can look fresh and compelling if it’s rendered in an imaginative way. If you don’t know which angle to take, try experimenting with abstraction, negative space or line art.
- The client
Pradip Bhandary, Paddy among his friends is the proud owner of a reputed unisex salon “Paddy’s”. He believes hair cutting ought to transcend the old, boring aura attached to men grooming, and instead be seen as an art form and a means of self expression.
With the kind of experience Paddy brings to grooming, it gets difficult to get an oddly satisfied job done. Catering to likes of Salim Merchant, Sulaiman Merchant and Madhur Bhandarkar, everyone is a repeat client for Paddy. The state of the art studio in Juhu Road is designed for a quick getaway from the hustle bustle of the city and to ensure peace and tranquility that a spa offers. Paddy’ Salon is the next big thing in unisex grooming, styling and personal care!
Paddy approached Orrigem to design logo for his premium salon. Orrigem logo experts having worked with various Businesses and at a same time having the industry insight and experience created a brand symbol for Paddy’s that made them stand apart from the rest.
- The Process
Designing a logo from scratch is a difficult creative process that takes a lot of research, knowledge of a business and its audience, and a deep consideration for the principles of logo design. But if you partner with the right designers and have a solid process in place, you should end up with something your company loves (and people can understand). We adopted the below steps to smoothen the whole process.
- Research the field/industry
Researching the field or industry helps designers get a sense of the environment the logo’s going to live in. Our orrigem team dedicated much of their time to know more about Paddy’s field as appropriate look and feel of a grooming logo, for example, is going to be different than those of a restaurant logo.
- Get to know the client
Once the designer in Orrigem has a solid, objective understanding of the field or industry, it’s time to get the best possible understand of what the Paddy did and who their target audience were. After filling out a creative brief that provides vital information about your business and services, designers worked, one-on-one, to determine the personality Paddy wanted to convey.
- Sketch, present, and iterate on initial ideas
We usually try to present the client with between two and three possibilities. The designers will then create an emblem that reflects your business’s goals and image, and entices customers to reach out to you. Any more than that and you might find yourself doing revisions on all of your ideas, which sets you up with a lot more work. We provided 3 such designs to Paddy.
Sometimes, this step is only one little tweak. Other times, it’s a series of longer revisions. We usually specify in the original contract how many revisions we do, which force the client to be more thoughtful about each revision request. Here one such design was selected from the 3 and a process of to and for happened to create a logo best suited for Paddy and by Paddy.
- Organize the final deliverable
Once the logo’s finished, we provided Paddy the file formats and other iterations he might have needed for logo to live on. We also feel collaterals are the important part of logos. Here we also designed the collaterals with the new logo to help avoid those unnecessary burdens of developing new collaterals on new logo design.