Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies & Operating in more than 100 countries across six continents. Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
Going forward, Tata companies are building multinational businesses that seek to differentiate themselves through customer-centricity, innovation, entrepreneurship, trustworthiness and values-driven business operations, while balancing the interests of diverse stakeholders including shareholders, employees and civil society.
The Tata Medical Center (TMC) in Kolkata, India, is a state-of-the-art centre for cancer research, diagnosis and treatment.
TMC’s stated mission is to promote the prevention and cure of cancer patients and provide rehabilitation and palliative care to them. A special emphasis is given to children suffering from cancer. TMC is a quality cancer-care facility that caters especially, though not exclusively, to the poor of the region.
The centre has outpatient, inpatient, therapeutic, diagnostic, telemedicine and other services. TMC has state-of-the-art equipment to ensure top-notch diagnostic and treatment services. It has disease management teams with experts from different streams, such as surgery, radiation oncology, medical oncology, pathology, radiology, psychiatry and medical social work.
The Legends for hope – Fundraising event
TMC hosted ‘Legends for Hope’ on Saturday, November 18, 2017, in association with the Calcutta Cricket and Football Club (CC&FC). ‘Legends for Hope’ with principal support from Tata Steel and Samsung works with cricketers for the purpose to raising funds for treatment of underprivileged cancer patients at the hospital.
With Geeta Gopalakrishnan, Director – Donor Relations, Tata Medical Center, the main force behind ‘Legends for Hope’ the event witnessed the presence of sports personalities like C.D. Gopinath, Madhav Apte, Sunil Gavaskar, Bishan Singh Bedi, Krishnamachari Srikkanth, Ravi Shastri, Sourav Ganguly, Jhulan Goswami, Mithali Raj, Leander Paes and Virat Kohli.
Orrigem and Legends for hope
“The simplest acts of kindness are by far more powerful then a thousand heads bowing in prayer. ”
“Legends for hope” plays a very important part with Orrigem philosophy. It was with TMC, which helped Orrigem to know the satisfaction a selfless act brings to people. The activity also helped Orrigem to know about TMC and also how a will of a single person can even help the Humanity. TMC with “Legends for hope” helped Orrigem to be at a very different level “Legends for hope” with its success helped Orrigem to be a part of a hearty event that Orrigem always searches.
Here with “Legends of hope ” the planning was very crucial one. With planning done by Geeta Gopalakrishnan and her energetic team of Valerie Bocarro, Tasnim Motorwala and Priya Rajgopal, Orrigem knew precisely what they’re expected to do, when it needs to be done and what they need to know or have to get started. Thanks to their help we eliminated miscommunication and created a streamlined process.
It was Avani Saharai who with her graphic design experience from Parson’s New York designed the logos and creative elements for “Legends of hope”. These designs helped Orrigem create a visual theme for the year’s event, featuring “limitless” opalescent color palette—all colors are present, depending on where the light hits it. The theme concept wove seamlessly throughout the event. Orrigem was to make sure they designed and developed the communication that could reach the people with noble causes to do their best for the society, people of the nation & to make the difference. While with no secrets for creating collateral, our experience teach us that the easiest way to meet deadlines and to ensure nothing falls through the cracks is generally stay sane in the months leading up to your event.
From Hoardings, brochures and banners, to signs and envelopes, it’s easy to be overwhelmed by just how much work goes into preparing for an event.
Designing collaterals with seriousness and at a time to be with curiosity was a tough one. This toughness was smoothened with the help of TMC, followed by creating brochures among other creative.
The designs to maximize impact of “Legend of hope” in delivering a 360-degree experience to audience were
• Hoardings – Ravi Shastri, Sourav Ganguly, Sunil Gaveskar
• Award Design
• T-Shirt Design
• Booklet Design
• CD Cover
• E Teaser
For the past Eight years, Orrigem have been a part of every type of event and have seen a lot of amazing things but with TMC, with a main cause of helping the cancer patients the feeling is something special. We loved what we did at Legends for hope. We got the opportunity to celebrate life’s big moments with TMC. We at Orrigem are forever grateful that we were able to share such wonderful cause with TMC and also so touched by their generous gift.